feminism, gender norms, herbal essences long term relationship, marketing towards women, play on words, puns, writing
When I looked down in my shower the other day, I couldn’t believe what I read on my sister’s shampoo and conditioner. “Long Term Relationship”. I picked up the bottles and to my disbelief, my eyes weren’t playing tricks on me. These products played on the stereotype that all women are desperate for commitment. The ‘play on words’ continued on the back with taglines like “Couple therapy”, “Don’t break up”, and “A Hollywood Ending”.
Even though companies will use anything to sell products, I just found this particularly funny (and kinda depressing). I can’t imagine any toiletries company trying to sell products to men by sending messages of romantic commitment. And why should they? It’s a dumb idea. But sadly it “makes sense” for them to do it when marketing towards women. Continue reading