The Thank You Economy
by Gary Vaynerchuck
written from the perspective of a customer*
by Nicola Morgan
KISS, Keep It Simple Stupid.
Both of these books are written about social media, but they are written very differently. Tweet Right is specifically for Twitter, and as I found out after buying it, requires one to use Tweet Deck or don’t bother reading any further. Technologically challenged, I stopped reading after being unable to figure out how to download Tweet Deck. (I figured it out later, I’m not totally incompetent.) The Thank You Economy is much more broad. It’s about how to use social media effectively to relate to customers, do damage control, and give a positive emotion to your brand. At first, I was reading it as a marketer for work (since I have recently been hired at CardLab as a marketing associate). However, after being completely ripped off by AT&T and exposed to their deceitful and unethical business practices, I realized how much consumers could gain from this book as well, so it is with a little anger at AT&T, but alot off excitement that I bring you this three part series on The Thank You Economy.