Book Review: Content Rules by Ann Handley and C. C. Chapman

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Ann Handley, book, book review, books, business, C. C. Chapman, Content Rules, non-fiction, review, reviews

Content Rules

by Ann Handley and C. C. Chapman

genre: business

Synopsis from Goodreads

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online–and using them to establish credibility and build a loyal customer base.

Learn the art of storytelling and the science of journalism Find an authentic “voice” and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

 

__book vending machine

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art, book, business, creative, crime, harlan coben, hunger games, idea, life, machine, reading, technology, tom clancy, vending, writing

Is this bookstore of the future? A very cool idea although I wonder how popular it will become.

– Ermisenda Alvarez

Book Review Vote

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book reviews, books, business, chick-lit, Delivering Happiness, ebooks, fiction, Janet Evanovich, Lauren Clark, mystery, non-fiction, reviews, Stay Tuned, Stephanie Plum, Three to get Deadly, Tony Hsieh, Zappos

Which book review would you like to see tomorrow?  Vote today, see the result tomorrow!

Descriptions from Goodreads.

__support the fight against poverty: kiva

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business, charity, empower, fight, kiva, life, loan, make a change, microloan, money, poverty, support, women

Do you need to do your good deed for the day? Join Kiva!

I needed to share this with all our lovely blogger followers! Here is the invite from me:

http://www.kiva.org/invitedby/ermisenda1487

They are giving away $25 vouchers that you can use to lend to disadvantaged entrepreneurs over the globe. The money is paid back, since it’s a loan, and you can re-loan it infinite times. You can augment your donation pool or keep it at $25. Support the fight against poverty by lending micro-loans to agriculture, food, retail, etc. projects!

I love supporting and lending through Kiva and for those who are on a budget, you can still lend with their new users promotion where they give you $25 to start with. What are you waiting for?

– Ermisenda Alvarez

Book Reviews: The Thank You Economy and Tweet Right

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AT&T deceitful business practices, business, Gary Vaynerchuck, internet service providers, Nicola Morgan, social media, The Thank You Economy, Tweet Right, Twitter

The Thank You Economy
by Gary Vaynerchuck
written from the perspective of a customer*

and

Tweet Right
by Nicola Morgan

KISS, Keep It Simple Stupid.

Both of these books are written about social media, but they are written very differently.  Tweet Right is specifically for Twitter, and as I found out after buying it, requires one to use Tweet Deck or don’t bother reading any further.  Technologically challenged, I stopped reading after being unable to figure out how to download Tweet Deck.  (I figured it out later, I’m not totally incompetent.)  The Thank You Economy is much more broad.  It’s about how to use social media effectively to relate to customers, do damage control, and give a positive emotion to your brand.  At first, I was reading it as a marketer for work (since I have recently been hired at CardLab as a marketing associate).  However, after being completely ripped off by AT&T and exposed to their deceitful and unethical business practices, I realized how much consumers could gain from this book as well, so it is with a little anger at AT&T, but alot off excitement that I bring you this three part  series on The Thank You Economy.