by Ann Handley and C. C. Chapman
Synopsis from Goodreads
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?
Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online–and using them to establish credibility and build a loyal customer base.
Learn the art of storytelling and the science of journalism Find an authentic “voice” and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.
One of my assignments this year is to create and maintain an editorial calendar for a B2B (business to business) company. This book has been a huge help; pretty sure I went through a packet and a half of sticky-tabs. While only one chapter speaks directly to B2B organizations, all of it is relevant.
Um… that’s nice Eliabeth, but I’m not a business writer. Why should I read this book?
Are you an author, aspiring author, or blogger? Whether you realize it or not, you are a business writer. You have a brand, a voice. If you stripped away the pretty graphics and didn’t sign your work, would your readers be able to recognize your post as yours? If you answered “yes,” you’re on the right track. If you answered “no,” this book can help.
How do you handle a negative review? Which platforms should you use to reach your target audience? Content Rules helps you with these questions and more. It also gives ideas for repurposing stuff you’ve already written so you don’t have to constantly come up with new material. It also helps you figure out how optimize your website.
5 out of 5 stars