After 1627 people signed the petition to discontinue the sale of JCPenny’s “I’m too pretty to do homework so my brother has to do it for me” shirt, the Chairman and CEO Mike Ulman III has issued the following statement:
We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize for any concern we may have caused and assure you that we are taking action to ensure that we continue to uphold the integrity of our merchandise that [our customers] have come to expect.
Thank you Lauren Todd for the petition. Thank you everyone who signed and everyone who would have signed if the petition was still open. It only took 2 days and the shirt has already been removed from the online catalog.
Let’s hope JCPenny and other retailers see this and get the message. Girls are not just looks and we do not want to be devalued. We will not tolerate it anymore.