After 1627 people signed the petition to discontinue the sale of JCPenny’s “I’m too pretty to do homework so my brother has to do it for me” shirt, the Chairman and CEO Mike Ulman III has issued the following statement:
We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize for any concern we may have caused and assure you that we are taking action to ensure that we continue to uphold the integrity of our merchandise that [our customers] have come to expect.
http://www.change.org/petitions/tell-jcpenney-to-stop-promoting-sexist-messaging-to-girls
Thank you Lauren Todd for the petition. Thank you everyone who signed and everyone who would have signed if the petition was still open. It only took 2 days and the shirt has already been removed from the online catalog.
Let’s hope JCPenny and other retailers see this and get the message. Girls are not just looks and we do not want to be devalued. We will not tolerate it anymore.
Ermilia 
I’ve just seen this on facebook, wow!
Yes, great post, we shall not tolerate it!
I’m so happy the shirt was removed as quickly as it was. Even though I think whoever JCPenny has buying/designing for them needs to be fired, the CEO was quick to handle the situation and I have to give hum kudos for that.
Yep, I am happy to see that they were prompt in their response. Also the design on the shirt sucks. 3 year olds could have designed a better image.
Who the hell thought this was a good idea? I mean you have to wonder if there are any supervisors/CEO at all…